Opening hours
Open now · closes 8:00 PM
| Monday | 11:00 AM – 8:00 PM |
|---|---|
| Tuesday | 11:00 AM – 8:00 PM |
| Wednesday | 11:00 AM – 8:00 PM |
| Thursday | 11:00 AM – 8:00 PM |
| Friday | 11:00 AM – 9:00 PM |
| Saturday | 11:00 AM – 9:00 PM |
| Sunday | 11:00 AM – 8:00 PM |
Local time in Brooklyn: 6:12 PM (EST). Holiday hours may differ – call (646) 582-8941 to confirm.
Location & directions
1232 Surf AvenueBrooklyn, NY 11224
About IT'SUGAR
IT'SUGAR is a candy store you'll find at 1232 Surf Avenue in Brooklyn, New York. It is one of 3,238 places to eat and drink we list in Brooklyn.
IT'SUGAR is open 7 days a week, usually 11:00 AM – 8:00 PM.
Accessibility features: wheelchair accessible. Payment methods accepted: credit cards, debit cards, cash, and NFC mobile payments. Phone: (646) 582-8941.
Quick facts
- Category
- Candy Store
- Address
- 1232 Surf Avenue, Brooklyn, NY 11224
- Phone
- (646) 582-8941
- Hours
- Open 7 days a week, usually 11:00 AM – 8:00 PM
- Listing updated
- · Suggest an edit
Popular times
Usually busiest around 11 AM on Fridays; one of the quieter times is around 6 PM on weekdays.
Based on typical visit patterns for candy stores and this venue’s opening hours.
How the hours compare
We compared IT'SUGAR’s weekday schedule with 31 other candy stores in New York. On a typical weekday it opens at 11:00 AM, later than most (the typical opening time is 10:00 AM) and closes at 8:00 PM, in line with the typical 7:00 PM.
In total it is open about 65 hours a week, 9 hours more than the local median of 56. 71% of candy stores in New York open on Sundays, and IT'SUGAR is one of them.
Compared with 31 other candy stores in New York that list their hours in our guide.
Typical prices for bakeries & desserts places in New York
Based on 41 menus with 1,188 priced items from bakeries & desserts places in New York, the median menu item costs $5.25, and half of all items are priced between $3.25 and $8.95.
We don’t have IT'SUGAR’s own menu on file yet, so use these figures as a guide to what bakeries & desserts places in New York typically charge.
| Item | On menus | Typical price |
|---|---|---|
| Vanilla | 22% | $5.38 |
| Banana Split | 20% | $11.75 |
| Milkshake | 12% | $9.00 |
Calculated from 41 menus in our guide. Prices vary by location and change over time.
Features & amenities
Accessibility
- Wheelchair accessible
Amenities
- Air conditioning
Payments
- Credit cards
- Debit cards
- Cash
- NFC mobile payments
The neighborhood
Within a 10-minute walk (half a mile) of IT'SUGAR there are 41 other places to eat and drink in our guide, and 87 within one mile. By type, the places within a mile include Burgers & Fast Food (11), Bakeries & Desserts (9), Mediterranean & Middle Eastern (9), and Cafes & Coffee (9).
Competition is light: 1 other candy store is within a mile. The closest is Williams Candy Shop, < 0.1 mi away.
44 places within a mile stay open until 10 PM or later on at least one night a week, so this is a good area for a late meal.
Nearest places of other kinds
- Burgers & Fast FoodWhite Castle< 0.1 mi
- Chicken & WingsPopeyes< 0.1 mi
- Asian & PacificWonder< 0.1 mi
- SeafoodCrab House Brooklyn< 0.1 mi
- Mexican & Tex-MexDoña Zita< 0.1 mi
What to expect at a candy store
This group brings together bakeries, donut shops, ice cream parlors, frozen yogurt shops, dessert cafes, candy stores and specialty sweet shops. Bakeries usually open early and sell their best items before noon, while ice cream and dessert shops are busiest in the evening and on warm weekends.
What to order
- Croissants or morning pastries – freshest early in the day
- Donuts – classic glazed is the benchmark
- Cookies and cupcakes – easy to share or take home
- Pan dulce or Asian buns – bakery specialties from other traditions
Good to know
- Arrive early for the full selection; popular items sell out.
- Order celebration cakes several days ahead.
- Many bakeries discount day-old bread and pastries in the afternoon.
Reviews
Write a reviewNo visitor reviews yet. Been to IT'SUGAR? Share your experience to help other diners.
Frequently asked questions
What are IT'SUGAR's opening hours?
Open 7 days a week, usually 11:00 AM – 8:00 PM. Monday: 11:00 AM – 8:00 PM; Tuesday: 11:00 AM – 8:00 PM; Wednesday: 11:00 AM – 8:00 PM; Thursday: 11:00 AM – 8:00 PM; Friday: 11:00 AM – 9:00 PM; Saturday: 11:00 AM – 9:00 PM; Sunday: 11:00 AM – 8:00 PM.
Is IT'SUGAR open on Sunday?
Yes, IT'SUGAR is open on Sundays: 11:00 AM – 8:00 PM.
Where is IT'SUGAR located?
IT'SUGAR is located at 1232 Surf Avenue, Brooklyn, NY 11224.
What is the phone number of IT'SUGAR?
You can call IT'SUGAR at (646) 582-8941.
Is IT'SUGAR wheelchair accessible?
Listed accessibility features: wheelchair accessible.
Is IT'SUGAR open late?
No, IT'SUGAR usually closes before 10 PM.
What else is near IT'SUGAR?
There are 87 other places to eat and drink within a mile of IT'SUGAR. Nearby options include White Castle (< 0.1 mi), Popeyes (< 0.1 mi), and Wonder (< 0.1 mi).
Are there other candy stores near IT'SUGAR?
1 other candy store within a mile. The closest is Williams Candy Shop, < 0.1 mi away.
How much do bakeries & desserts places in New York cost?
Based on 41 menus with 1,188 priced items from bakeries & desserts places in New York, the median menu item costs $5.25, and half of all items are priced between $3.25 and $8.95.
Nearby places
All in Brooklyn
Listing data © OpenStreetMap contributors, ODbL. Details may have changed – please verify with the business.